Weekends full, weekdays empty
Paying to advertise sold-out Saturdays wastes budget. Campaigns should push the days and times you actually need to fill.
Google Ads, Microsoft Ads and Meta campaigns for attractions, bars, restaurants, event spaces and leisure venues, built around bookings, ticket sales and footfall.
Cost per booking or ticket
Revenue per booking
Weekday vs weekend bookings
Calls and direction requests
Why work with me
I have managed bars and restaurants across Greater Manchester. I know what an empty midweek costs, how a weekend fills on its own and why the booking system matters as much as the ad. Budget should go where it actually changes the numbers.
More about meWhat usually goes wrong
Paying to advertise sold-out Saturdays wastes budget. Campaigns should push the days and times you actually need to fill.
Rain, heatwaves and school holidays move demand overnight. Budgets and messaging need to react.
Plenty of people see an ad, then walk in or phone. Without proper tracking, the campaigns that work look like they do not.
What I run
01
Campaigns for "things to do near me", attraction and venue searches, with location and call extensions.
02
Budget weighted to the days, times and seasons you need to fill.
03
Dedicated campaigns for birthdays, corporate bookings, private hire and special events, which often carry higher value.
04
Facebook and Instagram campaigns for launches, events and seasonal offers in your local area.
What I measure
Questions
Yes, especially for high-intent local searches like "things to do near me", venue-specific searches and group bookings. The key is pushing the days and offers you actually need to sell.
Yes. Ad scheduling, budgets and offers can all be weighted towards quieter days and times, so you are not paying to promote slots that sell out anyway.
Call tracking, direction requests and offer codes all help. I set up what fits your booking system so we can see what the ads are really driving.
Yes. I have managed bars and restaurants myself, and the same principles apply: fill the quiet sessions, promote events and private bookings, and track what actually brings people through the door.
Other industries I work with
Make the next booking window count
A sharper account for more travel bookings, ticket sales, footfall and sports retail revenue.
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