Google Ads & PPC news and guides Useful thinking for the next booking window.
No trend-chasing for its own sake. Just practical notes on Google Ads, seasonality, customer behaviour and the decisions operators actually have to make.
Why Your Travel Ads Are Losing to Google's Own Flight/Hotel Listings — And What to Do About It
Google now owns more of the trip-planning screen. Travel operators can still win, but not by pretending a package is a commodity search result.
Read the articleThe Real Reason Sports Retailers Lose to Amazon on Google Ads (It's Not Price)
Amazon wins the “I know exactly what I want” query. Specialist retailers win when they make expertise visible before the click.
Read the articleHow Much Should a Leisure Venue Actually Spend on Google Ads? A Realistic Budget Framework
There is no magic percentage of revenue. A venue budget should follow capacity, margin, weather and the cost of an empty slot.
Read the articlePerformance Max Is Eating Your Brand Search — Here's How to Tell If It's Actually Working
A blended ROAS can hide cannibalisation. Here is a clean way to test whether Performance Max is finding new demand or harvesting the demand you already paid to create.
Read the articleThe Booking Window Problem: Why Travel & Leisure Businesses Need Different KPIs Than E-commerce
A click today may be a booking in six months. Treating a travel or venue account like a same-session shop makes good demand look unprofitable.
Read the articleThe short version
Good marketing makes the next commercial decision easier.